Mirastar Federal Credit Union
Growth Digital Marketing & Campaign Strategist
Launched an omnichannel brand and growth strategy, increasing campaign conversions by 320%. Connected paid media, CRM, and personalized lifecycle journeys.
About Me / CV
Tom Van Vu.
San Jose, California · Global perspective
From first impression to closed pipeline.
Integrated Growth & ABM Marketing Leader and Strategist
I connect the creative idea to the audience, the audience to the journey, and the journey to measurable growth.
The background
Insight-led by instinct.
Analytical by practice.
B2B & B2C · Product-led & sales-led growth
North America · EMEA · APAC
A builder’s mindset. A marketer’s discipline.
I’m a San Jose–based integrated growth and ABM marketing leader and strategist with 15+ years connecting people, products, and opportunity. My background spans enterprise SaaS, semiconductors, financial services, and mobility, across both product-led and sales-led growth. Coursework in Digital Media and Communications at San José State University’s CADRE Laboratory for New Media shaped my understanding of digital experiences; quantitative analysis and hands-on campaign work connect that foundation to business results.
From the first prototype to the business case.
Developer communities are where my growth instincts took shape. At Jaspersoft (Tibco), I built a freemium-to-paid funnel for an open-source community of one million developers. At Atmel (Microchip), I connected makers, embedded engineers, and system architects with the tools, stories, and experiences that helped them build. Community heroes, distributor partnerships, and Tech on Tour roadshows brought human connection to deeply technical products, while account-based programs carried that interest into enterprise opportunity.
One campaign, not a collection of channels.
I bring product marketing, sales, content partners, and regional teams together around one audience strategy and one measurement framework. My strongest paid-media depth is in search and account-based display, complemented by integrated programmatic, streaming, connected TV, audio, and social campaigns. At Mirastar, connecting high-reach brand media with precision digital helped increase campaign conversions by 320%. Global work across North America, EMEA, and APAC has taught me to adapt the message without losing the strategy.
Personalization with a reason to act.
I design journeys around the people inside an account, not just the account name. At Bank of the West / BMO, I carried ABM into the middle of the funnel: accounts reached by personalized ABX journeys and tailored sponsored media closed at an 89% higher win rate than control accounts, while accelerator plays shortened enterprise deal cycles from 9 to 6.8 months. At EFI, Clearbit-informed personalization helped grow pipeline by 81%. From acquisition and nurture to onboarding, retention, and expansion, I connect audience signals, content, and CRM so the next touch feels earned.
Measure honestly. Build what’s next.
I stay close to the work: writing copy and SQL, shaping campaign briefs, building automation, and translating analysis into decisions leadership can act on. Every experiment starts with a hypothesis, a control, and a metric that should change the next investment decision. As an AI generalist, I use multi-agent workflows, Model Context Protocol (MCP), and agent harnesses to connect research, audience intelligence, lead qualification, and marketing performance builds. I pair AI precision with quantitative analysis, consent-based governance, human review, and output validation—turning data insights into accountable growth decisions. Technology should free people to think better, not create another dashboard to watch.
A point of view
“Insight sharpens the strategy. Intelligence accelerates the impact.”
Curriculum vitae
The experience behind the perspective.
Open to: ABM, integrated campaign, and growth leadership roles · Bay Area hybrid or remote
Bank of the West / BMO
Digital Growth Partner & Performance Marketing Manager
Extended tiered 1:1 and 1:few Demandbase ABM into a full-funnel ABX motion. Tier 1 accounts reached by personalized journeys and tailored sponsored media closed at an 89% higher win rate than control accounts, and SQOs in priority verticals grew 188%. Mid-funnel accelerator and nurture plays cut enterprise deal cycles from 9 to 6.8 months, and cost per qualified opportunity fell 48% while budget scaled 3×. Also increased ABM account acquisition by 155% and delivered a 180% conversion lift.
Glassdoor & U.S. Bank / Acqueon
Growth Campaign Manager · Consultant
- Glassdoor — Harnessed CRM analytics and LeanData workflows to drive A/B testing automation across upper- and lower-funnel channels, increasing strategic SQOs by 30%.
- U.S. Bank (client engagement through Acqueon) — Connected CRM intelligence, Marketo, and LeanData automation to full-funnel growth programs, delivering an 878% lead-conversion lift and 7× ROI.
EFI
Marketing Solutions Digital Program Manager
Applied Clearbit AI/ML and ABM personalization to grow pipeline by 81%. Global integrated campaigns achieved a 78% performance lift and 1,890% ROI.
Bauer’s Intelligent Transportation
Director of SEM Digital Marketing & Analyst
Led search, integrated campaigns, and attribution across mobility brands and partner ecosystems, delivering a 267% lift in funnel efficiency.
Atmel (Microchip)
Head of Digital Marketing & Customer Acquisition
Led global digital growth, developer communities, and account-based personalization. The Atmel program won the inaugural Demandbase B2B Account-Based Marketing Ace Award in 2015.
BroadMap
Director of Website & Marketing Programs
Built a five-stage growth strategy aligned to government broadband opportunities, supporting 14+ state-level customer opportunities.
Jaspersoft (Tibco)
Sr. Manager of Websites & Digital Marketing
Built a freemium-to-paid funnel for an open-source community of one million developers. Achieved 550% conversion growth and 765% ROI.
Digital media foundation
Coursework & perspective.
San José State University
A Foundation of Coursework in Digital Media and Communications, CADRE Laboratory for New Media.
Explore CADRE LaboratoryEnglish & Vietnamese
Recognition & influence
CU Times Luminaries Awards · Excellence in Marketing Finalist
Mirastar Federal Credit Union · Organizational finalist in Excellence in Marketing — Credit Union ($1B & Below) · 2025
Digital Banking Experience
Bank of the West · Contributing team for the iF Design Award–recognized, mobile-first website and app built with propelland, featuring carbon-impact tracking · 2023
Webby-recognized Means & Matters
Bank of the West · Led media amplification and distribution for the content hub and podcast: 2021 Webby and People’s Voice wins for the website; 2023 website nominee and podcast honoree · 2023
1% for the Planet · Planet Checking
Bank of the West · Drove media amplification and contextual programmatic for the Effie-recognized account that donates 1% of net revenue to environmental nonprofits · 2021
Climate-action for Sustainability integrated campaign
Bank of the West · Award-recognized campaign with the Community, Wavemaker, Razorfish, and the digital team: +29% aided awareness, +16% consideration, and 25%+ of new checking openings · 2021
Oracle Marketing Markie Finalist
Most Creative Marketing Campaign · Atmel · 2015
Stanford Graduate School of Business
Atmel team program featured in “Igniting the B2C in B2B”
What’s next