Financial services · 2024 — 2026
A new brand. A new growth engine.
Launching a new brand with an integrated, full-funnel approach to member acquisition and engagement.
Mirastar · Growth Digital Marketing & Campaign Strategist
+320%
Campaign conversions
+40%
Engagement
2×
Retention and organic traffic
The challenge
Build a unified growth strategy for a new financial services brand, connecting media reach to meaningful engagement, member acquisition, and product applications.
The approach
Orchestrated campaigns across DV360, Amazon DSP, paid search, paid social, streaming audio, OTT/CTV, DOOH, and radio. Connected engagement signals to personalized Adobe Journey Optimizer paths and unified CRM, Tableau, and media data to refine audiences, messaging, and spend.