Semiconductors · 2012 — 2016
Turning technical audiences into opportunity.
An award-winning account-based program that made a complex technology brand more relevant to the accounts that mattered.
Atmel (Microchip) · Head of Digital Marketing & Customer Acquisition
+156%
Automotive opportunities
+53%
Asset downloads
+34%
Sample device orders
The challenge
Reach high-value accounts across automotive, medical, consumer, and industrial verticals in a fiercely competitive semiconductor market.
The approach
Piloted personalized web experiences for 200 target companies using Demandbase identification technology. Tailored homepage messaging and content by account, then added account-based advertising to bring the right audiences into a seamless, personalized journey.
Atmel / Demandbase published case study.
Read published case study