Search & demand generation · 2014
Finding the innovators beyond the obvious.
Reaching makers, designers, and engineers in new markets through audience-led search and contextual campaigns.
Google × Atmel · Digital Marketing at Atmel
+300%
Product evaluation requests
+146%
Year-over-year site visitors
11%
Average conversion rate
The challenge
Introduce Atmel to previously untapped technology builders and turn site traffic into product interest—not just visits.
The approach
Worked with Google’s digital strategist on product- and industry-specific campaigns, contextual targeting, assisted-conversion analysis, dedicated lead-capture pages, and nurture programs. Matched visitors to the information and products most relevant to their interests.
Google’s 2014 Atmel case study.
Read published case study